Want to go on a Harley-Davidson motorcycle tour in Europe, or to a Harley-Davidson rally but don’t know how to go about this? Need someone to ride with? Don’t want the hassle of booking hotels and finding great roads yourself? Let us do all the work for you!

PERSONAL MESSAGE FROM OUR FOUNDER AND DIRECTOR, GARY FRANCE

I’ve got some news to share.

Twelve years ago, I set up Tour1 with a passion for creating and running incredible motorcycle tours. It’s been an amazing journey—meeting fantastic people, sharing unforgettable rides, and many of the people I have ridden with have become friends. I’ve truly loved running Tour1 and I feel incredibly lucky to have spent those years doing something so rewarding.

But now, it’s time for a change. Running a business like this takes a huge amount of my time and energy, and while I’ve never regretted a single moment, there are other things I’ve been putting on hold for too long. I want to take some time for myself and my family—to enjoy life’s next adventures before I get too old to make the most of them!

So, 2025 will be the final year of Tour1. Once this year’s tours wrap up, there won’t be any more (well, aside from one private tour in 2026). I did consider passing the business on, but Tour1 has been my baby, something I’ve poured my heart into, and I just couldn’t imagine handing over the reins to someone else.

I will remain a keen motorcycle rider and I will of course carry on riding as much as I can, plus I intend staying an enthusiastic member of the motorcycling community. I have a new project in the making and you will likely hear about that before the year is over!

I truly appreciate everyone’s support over the years, it has been wonderful.

Wishing you all the best for the road ahead!